Characteristics of marketing environment in social service organizations

Vol. 20 Iss. 2 pp. 55–61 | St. Petersburg State Institute of Psychology and Social Work | ISSN: 1993-8101
2013 • Issue 2 • Volume 20Research in social work

Abstract

This article describes basic mechanisms and technologies of marketing environment analysis in social service organizations. Analysis of external and internal environment will allow social organizations to be more fl exible and to better serve the needs of society for high-quality social services

Keywords

marketing planning, organization’s internal environment, organization’s external environment, orga-nization’s microenvironment

Citation

Citation — Harvard Notation

References

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